Smart Home: Apple Is The FastestGrowing Connected Device Company
The average US household now has 20.2 connected devices, according to a new report based on an analysis of 41 million homes and 1.8 billion connected devices. In Europe, the average is 17.4, while the average Japanese household has just 10.3 smart devices
As expected, smartphones, computers, tablets and smart TVs make up the majority of the 1.8 billion devices, but smart speakers, connected lighting systems and connected devices also make up a significant portion.
However, the fastest growing devices in 2022 are a little different. Research has shown that by 2021, smart homes will:
All of these devices consume data: a lot.
The average American household will consume 657 gigabytes of data per month in 2022, almost 15% more than the year before. Europeans and Japanese use much less data, using only 227GB and 200GB per month. Perhaps unsurprisingly, the fastest data hog is our smartphone, although Amazon's Fire TV and digital video player Roku are also catching up. I would have thought that connected TVs consuming gigabytes per hour of HD content would be highly regarded.
Apple dominates the loyalty index, with 39% of households in the US, Europe and Japan owning 10 or more Apple devices. Samsung is second, with 5% of households owning 10 or more smart devices from the Korean tech giant, while Amazon accounts for just under 3%.
Apple is also the fastest-growing company in the obsessed segment, up 24% year over year across more than 10 Apple device families.
In 2022, Apple's market penetration in the US, Europe and Japan is pretty amazing:
Google has clearly lagged behind in terms of penetration, with just 5.3% of households owning five or more Google smart home devices and 1% owning 10 or more, even as Microsoft doubled. This may be due to Google's slow and failed acquisition in 2014 and Nest's costs. Nest's massive smart-home headache appears to have begun, but corporate squabbles, attempts to sell the division, and eventual rebranding have taken their toll.
With a muddled Home app, a stuttering smart-speaker strategy, and an almost total lack of Apple-branded smart home products that seamlessly sync to deliver the iconic "it works," Apple has gotten smart home -Area not yet properly established. . The broadcast is live. (Frankly, Amazon has made more progress.) But these numbers, driven largely by smartphones, tablets, PCs, and the Apple TV, suggest Apple has a lot of potential if it just stays focused.
The biggest drop in data usage from 2021 to 2022?
The Peloton is the most obvious example of a fitness bike we've seen in the last year. According to the report, fitness bikes cost 23% less data. Computers also fell 7%, possibly because some work was shifted from home back to the office.
This data comes from Plume, a SaaS platform for telcos and consumers with more than 41 million active locations worldwide. The full text of the report can be found here.
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