Xperi Announces TiVo OS Smart TV Launch, First OEM Customer

BERLIN - Xperi has officially launched its independent media platform - TiVo OS - and announced that Vestel, one of Europe's top three TV manufacturers, will launch "Powered by TiVo Smart TV" as part of its multi-year, multi-country, multi-year - 1 million transaction units, with the first units delivered in 2023.

The announcement comes nearly two months after Xperi announced its acquisition of Oslo-based Vewd, which Xperi says will expand TiVo's presence in Europe. In 2021, Vewd signed an agreement with Vestel to integrate the TV operator operating system (which does not require a decoder) into Vestel Smart TVs.

Differentiating from other smart TV platforms built around a “walled garden,” Xperi describes TiVo OS as “a first-of-its-kind platform-neutral platform designed to give OEMs significantly more control over the user experience and help consumers bring linear content to life. to do.” " and streaming options with simplified universal discovery for consumers."

According to Xperi CEO John Kircher, 40% of the global smart TV market wants a "truly independent platform".

"Today TiVo serves nearly 30 million homes around the world through various CTV and other partners," he said. "We are pleased to sign our first partnership with Smart TV for TVO operating systems, furthering our mission to become the leading independent platform provider for television operating systems, integrated operating systems and media platforms for Smart TVs." .

Turan Erdogan, CEO of Istanbul-based Vestel, said the company aims to become a retailer "by offering its customers a wide range of choices in terms of smart TV OS platforms."

"TiVo and its parent company Xperi have a long history of promoting excellent customer service and building an entertainment ecosystem," said Erdogan. “We believe the industry will benefit from an independent, partner-driven media platform that delivers the necessary scale in both technology and content to fit the global media landscape. TiVo has a proven track record of making it easy for consumers to find, watch and enjoy the content they love. We're excited to partner with TiVo to offer Europe-focused Vestel smart TVs powered by TiVo OS to give consumers what they want.

Zperi acquired TiVo three years ago for $3 billion to expand the TiVo operating system into the growing connected TV market, which is currently dominated by Roku, Amazon Fire TV and Google TV/Android. Xperi predicts that CTV advertising will grow from $16 billion to $36 billion by 2026.

Xperi says that "TV powered TiVo" can deliver better viewer engagement than its competitors with "a neutral user experience that prioritizes content, where hybrid live TV and streaming services are fully integrated, so customers can intuitively watch TV shows and movies, which they want. Search. Your favorite." Stream programs free, choose familiar and hassle-free streaming services that are most relevant to them."