LG Upgrades Smart TV Platform

LG Electronics (LG) has expanded its Smart TV platform with the release of webOS Hub, a version of its webOS solution for third-party partners. Providing more customization options for smart TV manufacturers and more convenience and content for end users, webOS Hub is available to a wide network of 200 partner brands, including Seki, Echo, Stream System, Conca, Aiwa and Hyundai, and will increase tenfold: LG will license the webOS ecosystem in early 2021. It will increase after giving begins.

Defining WebOS Hub as a smart platform, it is supported by LG's technology partners such as Dolby, Realtek, Gracenote and CEVA, and is certified by more than 160 broadcasters from around the world. The new update reflects the company's commitment to empowering users around the world.

WebOS Hub allows brands to customize the user interface (UI) in a number of ways; For example, customizing the home screen, choosing a color scheme, applying a visual style that fits their personality, or creating a logo insert for visibility. By providing the ability to customize the web operating system, LG allows Smart TV manufacturers to differentiate their offerings while providing a broader and more enjoyable user experience.

With advanced usability and personalization features, WebOS Hub offers users a carefully curated selection of content to view according to their preferences and preferences. In an instant save, Next Pick recommends up to three live streams and one VOD title or app from broadcast stations or a connected device. Additionally, the new update supports LG's Magic Explorer, which displays information related to the content being played, such as actor bios and recording locations.

WebOS Hub features enhanced visibility with Clear Voice PRO, making it much easier to hear on-screen conversations. Like its predecessor, webOS Hub offers major content streaming services such as Netflix, Disney+, Prime Video and LG's free premium content service, LG Channels. It's joined by new streaming services like Fubo TV, as well as popular cloud gaming services like NVIDIA GeForce NOW.

Along with access to a variety of high-quality content, LG's comprehensive smart TVs solution offers many features such as advanced picture processing, variable refresh rate (VRR) support, and a game optimizer that delivers better picture and sound. Settings offer different genres of games. The first webOS Hub-based OLED TVs from LG TV partner brands will be released soon, bringing more users the advanced features and benefits known to LG customers worldwide.

"We are committed to improving and expanding our webOS hub ecosystem, which will continue to introduce more consumers to LG's unparalleled webOS interface," said Park Hyun Se, president of LG Home Entertainment.

More than 120 million devices in 150 countries now run WebOS, and that number is expected to grow with the new and improved WebOS Hub.